Elk Grove Village, IL–(ENEWSPF)–June 9, 2016. A study in the July 2016 Pediatrics examines the food industry’s use of music celebrities to endorse sugary soft drinks and nutrient-poor foods through multi-million-dollar campaigns. Results also demonstrated that these celebrities are highly popular among teenage audiences.
The study, “Popular Music Celebrity Endorsements in Food and Non-Alcoholic Beverage Marketing,” assessed 163 celebrities associated with the 2013 and 2014 Billboard Hot 100 chart, and found 65 entertainers who had one or more food and beverage endorsements between 2000 and 2014. The study, to be released online June 6, also looked at the nutritional value of endorsed products, and found 81 percent were unhealthy, according to the Nutrient Profile Index. The healthiest product endorsed was pistachios, but no celebrities endorsed fruits, vegetables, or whole grains. Seventy-one percent of the non-alcoholic beverage endorsements were for sugar-sweetened beverages, with only three endorsements for water or a water-related product, such as a filter. The food and beverage industry spends $2 billion annually on youth-targeted advertisements.
Public health experts have expressed concern over the marketing techniques aimed at teens, and have called for messages that encourage consumption of healthy foods and beverages.
The American Academy of Pediatrics is an organization of 64,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialists dedicated to the health, safety and well-being of infants, children, adolescents and young adults. For more information, visit www.aap.org.