Allergy Alert Issued On Undeclared Egg In Icing Of Licensed Rice Krispies Treats Holiday Village Kit Distributed Through Michaels Retail Stores

Silver Spring, Maryland–(ENEWSPF)–December 24, 2010. Brand Castle, LLC is recalling its licensed Rice Krispies Treats Holiday Village Kit. This recall was initiated because the icing component of the kit contains undeclared egg; no other components of the kit are affected. People who have allergies to egg run the risk of serious or life-threatening allergic reactions if they consume this product.

Approximately 20,000 of the recalled Holiday Village Kits were distributed to Michaels retail stores in the U.S. and Canada. This Holiday Village Kit is not produced by the Kellogg Company, although the product does contain Kellogg’s Rice Krispies. There is no labeling issue with the Rice Krispies.

The product comes in a 23.5-ounce cardboard package, marked with a UPC Code of 8-44527-02106-9 and is identified with the following expiration dates: 15 Oct 2012; 16 Oct 2012; and 02 Nov 2012.

One (1) allergic reaction has been reported to date.

The recall was initiated after it was discovered that an incorrect icing pouch was packaged with the Holiday Village Kits. This recall is limited to the Holiday Village Kit and does not include the Train, Snowman or Holiday House kits.

Consumers who have purchased the product are urged to return it to the place of purchase for a full refund. Consumers with questions may contact Brand Castle, LLC at 216-292-7700 from 8:30 am – 5:30 pm ET, Monday – Friday or www.craftycookingkits.com9.