The Class of 2012 Grows up Green

NEW YORK--(BUSINESS WIRE)--The nation may be experiencing a cooling economy, but it’s apparent that the economy on the college campus quad is booming. In findings released today, Alloy Media + Marketing’s 8th annual College Explorer, powered by Harris Interactive®, show this wave of students’ spending habits, spheres of influence and concern for their habitat pacing at record figures.

Now the largest class in history, with 13.6 million college students (ages 18-30) arriving on campus this year, this influential group totes back . . .

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