NEW YORK–(BUSINESS WIRE)–Gay.com (owned by PlanetOut Inc., NASDAQ: LGBT), a leading website exclusively serving the LGBT community, and TheKnot.com (NASDAQ: KNOT), the #1 wedding website, announce the launch of a new cobranded website, GayWeddingsByTheKnot.com.
Combining the style and wedding planning expertise of TheKnot.com’s editors and Gay.com’s exceptional reach into the gay community, GayWeddingsByTheKnot.com will be the most extensive new wedding resource featuring planning tools, message boards and articles tailored to same-sex unions. This robust new site will include thousands of inspiring photos from real gay and lesbian weddings around the country, along with expert advice from some of the industry’s most talented event designers.
“We’re delighted to partner with the leading authority in the wedding space,” said Karen Magee, CEO of PlanetOut Inc. “This pivotal moment in the LGBT community’s journey toward marriage equality — when people are celebrating legal marriages in droves — is the ideal time to for us to provide the community and our advertisers with this wonderful new resource.”
“Gay.com is the perfect partner with which to expand and highlight our commitment to exclusive content for same sex couples planning weddings,” said Carley Roney, Editor in Chief of The Knot. “Along with extensive editorial content, this new website provides couples instant access to local vendors and resources to help them plan their wedding.”
Gay.com’s editorial team plans to review the content for the new website for language, tone, and topics the team feels are appropriate and relevant for the LGBT community.
PlanetOut and The Knot plan to promote this new website to Gay.com’s members and nearly 3 million unique monthly visitors through on-site advertising, email promotions, and homepage placements.
About PlanetOut Inc.
PlanetOut Inc. is a leading media company exclusively serving the lesbian, gay, bisexual, and transgender (LGBT) community. PlanetOut’s brands include Gay.com and PlanetOut.com. PlanetOut, based in San Francisco with an office in New York, offers FORTUNE 1000 and Global 500 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. For more information, please visit www.PlanetOutInc.com.
About The Knot Inc.
The Knot is the nation’s leading wedding resource, reaching over a million engaged couples each year through the #1 wedding website TheKnot.com, The Knot national and local wedding magazines, The Knot books (published by Random House and Chronicle), and television programming bearing The Knot name. The Knot is the flagship brand of The Knot, Inc. (NASDAQ: KNOT), a leading lifestage media company targeting couples planning their weddings and future lives together.GiftRegistryLocator.com; party planning site PartySpot.com; and teen-oriented PromSpot.com. The Knot Inc. is based in New York and has several other offices across the country.