Stamford, CT (PRWEB) October 5, 2007 -- Anderson Analytics, a full service market research consultancy which utilizes text analytics to understand consumer behavior and monitors online word of mouth (WOM), today announced the release of their annual GenX2Z College Brand Study. The firm has been tracking the popularity of everything from websites, video games and clothing brands to favorite and least favorite advertisements since 2005. As college students are one of the first groups to identify new technology trends, of great interest each year to both advertisers as well as web-surfers is GenX2Z's ranking of the top 10 favorite . . .