30-Second Spot Will Enter Rotation in NH and Iowa as Part of Previously Announced Ad Buy
NEW YORK–(ENEWSPF)–August 19, 2015. Noting that American CEOs earn 300 times the salary of the typical worker, Hillary Clinton vows to “reshuffle” the deck on behalf of everyday Americans in a new television ad set to begin airing this week.
Invoking her own family’s story — and how her mother, despite never attending college herself, was able to see her daughter graduate from law school — Clinton says she wants to build an economy that rewards hard-working Americans “so being middle class means something again.”
“We need to have people believing that their work will be rewarded. So I’m going to do everything I can to get that deck reshuffled,” she adds.
The ad’s message echoes a major theme of Clinton’s campaign. In a key policy speech delivered last month in New York, Clinton declared that increasing middle-class incomes was the defining economic challenge of our time, and would be her chief pursuit as president.
The 30-second spot, entitled “Reshuffle,” will hit the airwaves this week in Iowa and New Hampshire as part of the campaign’s opening, five-week ad buy, which was first announced last month. It features Clinton speaking direct-to-camera, interspersed with archival photos of Clinton’s family and footage of her interacting with workers at their jobsites.
Below is a script of “Reshuffle.”
“When you see that you’ve got CEOs making 300 times what the average worker’s making you know the deck is stacked in favor of those at the top.
“I want it to be back where it was when I came of age. Where my mom who never got to go to college could see her daughter go to law school.
We need to have people believing that their work will be rewarded. So I’m going to be doing everything I can to try to get that deck reshuffled so being middle class means something again.”
View the video at: https://www.youtube.com/watch?v=pw6JRuItcus.