Analysis, Commentary, Health and Fitness

How Rival Opioid Makers Sought To Cash In On Alarm Over OxyContin’s Dangers

CALIFORNIA—(ENEWSPF)—August 6, 2018
By: Fred Schulte
As Purdue Pharma faced mounting criticism over deaths linked to OxyContin, rival drugmakers saw a chance to boost sales by stepping up marketing of similarly dangerous painkillers, such as fentanyl, morphine and methadone, Purdue internal documents reveal.

Purdue’s 1996-2002 marketing plans for OxyContin, which Kaiser Health News made public this year for the first time, offer an unprecedented look at how that company spent millions of . . .

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